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3 books on Sustainable Products [PDF]
October 08, 2025 | 26 |
These books are covering the principles of sustainable development, the impact of climate change on ecosystems, strategies for reducing carbon footprints, innovations in renewable energy, the role of sustainable agriculture, challenges in implementing circular economy practices, etc.
1. Sustainability Marketing: A Global Perspective
2025 by Frank-Martin Belz, Ken Peattie, Naz Onel
The author of this book coined the term Sustainable Marketing, which refers to the idea that a manufacturer’s commitment to protecting the environment becomes a very important factor influencing whether a customer will buy its product or not. However, things are not that simple. As early as the late 1980s, an environmentally conscious and active “green consumers” emerged in Western Europe and North America. In markets such as batteries, beverages, cars, cleaning products, detergents and food, ecology became a competitive factor. Green marketing developed with an emphasis on the target group of green consumers willing to pay higher prices for environmentally friendly products – a term that was often used at the time. New tools such as Life Cycle Assessment (LCA) made it possible to take environmental aspects into account in marketing decisions. This assessment covered the entire life cycle of a product, process or activity, including extraction and processing of raw materials, production, transportation and distribution, use, reuse and maintenance, recycling and final disposal. Despite the win-win logic and rhetoric, it became clear in the second half of the 1990s that creating and sustaining a competitive advantage based on environmental performance could be difficult. Even a backlash against green marketing began. Green products were often vulnerable to competitive tactics, such as discounts or attacks on technical performance or the credibility of environmental claims. Competing on environmental quality became very difficult because determining which product is the “greenest” is always open to debate. It is easier to prove that a product is the fastest or the cheapest than the greenest.
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2. Sustainability: What It Is and How to Measure It
2018 by Gilbert S. Hedstrom
The author of this book has created the Corporate Sustainability Scorecard, a metric that allows CEOs to measure how sustainable their company is. The book is divided into two parts. The first attempts to convey an understanding of what sustainability is and how companies manage the risks and opportunities it poses to their business. The second part serves as a “user guide” for executives of all levels (and especially for those engaged with setting the strategic direction of their organizations). It includes the successfully tested “balanced scorecard” and a maturity model that executives and boards can use to have the “right” strategic conversations about business and sustainable growth. The author says that sustainability is hard work. While some business leaders initially viewed it as a passing trend, this narrow perception has changed radically. Today, leading investors like BlackRock and business leaders understand the nature, scale and profound global impact of demographic, environmental and societal megatrends.
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3. Sustainability: Key Issues
2015 by Helen Kopnina, Eleanor Shoreman-Ouimet
This book debunks the myths of sustainable development. One of these myths is that countries can “grow out” of pollution. The results of the Industrial Revolution were astonishing - they gave us significant increase in wealth and living standards. Today, the global community faces a fundamental problem: how to share this development with developing countries without causing the same negative environmental consequences. That is, is it possible to decouple economic growth from environmental degradation? There is a widespread belief that as the economy develops and the standard of living rises, environmental problems automatically decrease year by year. And when a country enters the “post-industrial” phase, environmental threats are sharply reduced. After all, as the economy moves from the industrial to the service sector, the country can afford stricter pollution controls and a transition to environmentally friendly technologies. However, there are at least two major problems with this statement. Pollutants accumulated during the industrialization can continue to damage the environment in the post-industrial period. And even more serious problem is that many new pollutants (radioactive waste, persistent organic pollutants, endocrine disruptors) - are growing along with income growth. Unlike traditional pollutants, they are not limited to local impact, but pose a global threat, as they persist in the environment for a long time, accumulate in the food chain and can be transported over long distances.
Download PDF
How to download PDF:
1. Install Gooreader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
1. Sustainability Marketing: A Global Perspective
2025 by Frank-Martin Belz, Ken Peattie, Naz Onel
The author of this book coined the term Sustainable Marketing, which refers to the idea that a manufacturer’s commitment to protecting the environment becomes a very important factor influencing whether a customer will buy its product or not. However, things are not that simple. As early as the late 1980s, an environmentally conscious and active “green consumers” emerged in Western Europe and North America. In markets such as batteries, beverages, cars, cleaning products, detergents and food, ecology became a competitive factor. Green marketing developed with an emphasis on the target group of green consumers willing to pay higher prices for environmentally friendly products – a term that was often used at the time. New tools such as Life Cycle Assessment (LCA) made it possible to take environmental aspects into account in marketing decisions. This assessment covered the entire life cycle of a product, process or activity, including extraction and processing of raw materials, production, transportation and distribution, use, reuse and maintenance, recycling and final disposal. Despite the win-win logic and rhetoric, it became clear in the second half of the 1990s that creating and sustaining a competitive advantage based on environmental performance could be difficult. Even a backlash against green marketing began. Green products were often vulnerable to competitive tactics, such as discounts or attacks on technical performance or the credibility of environmental claims. Competing on environmental quality became very difficult because determining which product is the “greenest” is always open to debate. It is easier to prove that a product is the fastest or the cheapest than the greenest.
Download PDF
2. Sustainability: What It Is and How to Measure It
2018 by Gilbert S. Hedstrom
The author of this book has created the Corporate Sustainability Scorecard, a metric that allows CEOs to measure how sustainable their company is. The book is divided into two parts. The first attempts to convey an understanding of what sustainability is and how companies manage the risks and opportunities it poses to their business. The second part serves as a “user guide” for executives of all levels (and especially for those engaged with setting the strategic direction of their organizations). It includes the successfully tested “balanced scorecard” and a maturity model that executives and boards can use to have the “right” strategic conversations about business and sustainable growth. The author says that sustainability is hard work. While some business leaders initially viewed it as a passing trend, this narrow perception has changed radically. Today, leading investors like BlackRock and business leaders understand the nature, scale and profound global impact of demographic, environmental and societal megatrends.
Download PDF
3. Sustainability: Key Issues
2015 by Helen Kopnina, Eleanor Shoreman-Ouimet
This book debunks the myths of sustainable development. One of these myths is that countries can “grow out” of pollution. The results of the Industrial Revolution were astonishing - they gave us significant increase in wealth and living standards. Today, the global community faces a fundamental problem: how to share this development with developing countries without causing the same negative environmental consequences. That is, is it possible to decouple economic growth from environmental degradation? There is a widespread belief that as the economy develops and the standard of living rises, environmental problems automatically decrease year by year. And when a country enters the “post-industrial” phase, environmental threats are sharply reduced. After all, as the economy moves from the industrial to the service sector, the country can afford stricter pollution controls and a transition to environmentally friendly technologies. However, there are at least two major problems with this statement. Pollutants accumulated during the industrialization can continue to damage the environment in the post-industrial period. And even more serious problem is that many new pollutants (radioactive waste, persistent organic pollutants, endocrine disruptors) - are growing along with income growth. Unlike traditional pollutants, they are not limited to local impact, but pose a global threat, as they persist in the environment for a long time, accumulate in the food chain and can be transported over long distances.
Download PDF
How to download PDF:
1. Install Gooreader
2. Enter Book ID to the search box and press Enter
3. Click "Download Book" icon and select PDF*
* - note that for yellow books only preview pages are downloaded
