SuperCircle
Updated: December 19, 2025
Founders: Stuart Ahlum, Chloe Songer
Country: USA | Funding: $31M (+)
Founded: 2018
Website: https://supercircle.world
SuperCircle develops a technology platform and reverse logistics system for leading apparel brands and retailers. The startup is outsourcing clothing exchange program that allows customers to send used clothing directly from their closets and receive immediate payment. The AI-powered sorting system processes over 50 data points at the individual garment level, creates a digital twin of each textile and determins the most promising reuse or recycling path. The platform also enables management to track excess brand inventory by sourcing clothing directly from warehouses and stores and comply with Extended Producer Responsibility regulations. SuperCircle collaborates with over 75 partners, including J.Crew, GUESS and Reformation.
Founded: 2018
Website: https://supercircle.world
SuperCircle develops a technology platform and reverse logistics system for leading apparel brands and retailers. The startup is outsourcing clothing exchange program that allows customers to send used clothing directly from their closets and receive immediate payment. The AI-powered sorting system processes over 50 data points at the individual garment level, creates a digital twin of each textile and determins the most promising reuse or recycling path. The platform also enables management to track excess brand inventory by sourcing clothing directly from warehouses and stores and comply with Extended Producer Responsibility regulations. SuperCircle collaborates with over 75 partners, including J.Crew, GUESS and Reformation.
